AgeDifferneces in Consumers' Search for Information :
Public Policy Implications
Catherine A. Cole & Siva K. Balasubramanian(JCR 1993. Vol. 20)
1973년 FDA의 라벨링 룰이 제정된 이후 소비자들이 더 쉽게 영양적인 정보를 얻도록 개정되었음에도 불구하고 문제해결능력에는 연령차이가 있다는 것은 노인 소비자가 이러한 정보를 잘
age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer
differences & commons
1) Character
2) Romance
① communication ways
This is the scene to communicate each other by mails.
This is leading 2 movie's main story.
In 시월애, main characters stood nose to nose in different time. But in Lake house main characters sit side by side at a distance. They don't see each other.
Whether Korea connectedness deeper than America, 시월애 focuses
Diversity and conflicts are an important issue in Organizational Behavior (OB). Before introducing our topic, we explain the definition of diversity, conflicts and background of our topic ‘Generation Conflicts’.
1. Definition of diversity
Diversity is mixture of differences between members with various values, belief, attitude who are distinguished by race, gender, age and so on. Then
age of Spain’s population increased. By European standards Spain has a low population density. The great bulk of the population is concentrated in just a few areas: along the coasts, in the Ebro and Guadalquivir valleys, and around Madrid. Far fewer people live in the rest of the plateau that covers most of the country
b. A characteristics of nation
Spanish are romantic and they tend to get
1. 열린 교육과 교육개혁 : the spirit of our age 그리고 diaspora
① 열린 교육 운동
a. 초등학교 교실수업과 교육과정을 다양성, 변화, 가능성, 역동성의 관점에서 변화, 개선시킴.
b. 창의성, 개인성의 발견과 개발, 다양성의 인정, 비판적 사고와 탐구를 실현할 수 있는 방향으로 전개시킴
② 다중지능이론
LESION CHARACTERISTICS
뇌 손상 후에 행동적 변화는 다양한 요인들로 결정됨
: 손상의 크기, 부위, 종류, 기간, 뇌의 연결성의 변화, 개인의 병전 능력과 경험, 장애의 발병시기(나이), 대뇌 dominance의 패턴, 문화 및 역사적 배경, life situation, psychological makeup 등
1) Diffuse and Focal Effects
Diffuse lesion
원인 : 감
Personality
Definition
Someone's character, especially the way
they behave towards other people
The Big 5 personality model
Extraversion :
- Gregarious, assertive, sociable
- High Extravert : Quick, but impulsive decision making
Agreeableness :
- Cooperative, warm, trusting
- High Agreeableness : Effective leaders, but not able to make
tough & objective decision
Co
The younger children is exposed to a richer second language environment
Being more comfortable using second language
The older children had to deal with many other subjects.
Being more comfortable using mother tongue
Younger child
Think with English
Speak with English
Older child
Think with First language
Speak with English
1. You wish to ask someone to your party on Saturday. After the other person accepts, you provide details about when and where it will be held and who will be attending.
I asked my friend to come to my party with her big brother and his one friend. I crushed him since I entered university. I told her that it will be held on Saturday at 7. p.m. in the back yard of our house. Only four of us wil